![]() ![]() ![]() If you scroll down far enough on the Watch Now tab, you’ll even find the Apple TV Plus shows repeated in various places and categories, and we get the feeling that Apple hasn’t quite figured out where they want the content to go, or has just tried to hide the small amount of launch content by merging the two libraries. There’s also some uneasy intermingling of the TV series and films already on the app – paid for on a case-by-case basis – and Apple’s own programming. ![]() It certainly takes pride of place compared to the other media showcased on the platform – of course, Apple would rather you watch its own shows than the stuff it’s licensing – though we’d rather there was a dedicated tab at the top of the app for easy navigation. Apple TV Plus essentially functions as a subset of this app, with a rolling banner on the Watch Now tab, beneath the rows for ‘Up Next’ and ‘What to Watch’. ![]()
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